Brand – Employment Brand: What’s the Difference?

May 23, 2009 in Uncategorized
Tags: brand, employee, employment brand, employment branding, Facebook, glassdoor, Google, LinkedIn, social media, twitter

I made a post a few weeks back regarding my opinion of the idea of employment branding.  I want to take a moment and expand on this topic as I’m still not sure how clear it is to most people and I think I can clear it up.
First let’s clearly define “brand”.  Brand can be [...]

Employment Branding – To What End?

April 21, 2009 in Uncategorized
Tags: advertising agency, employment brand, employment branding, job seeker, recruiting, recruitment marketing, talent acquisition, unemployment

If your talent acquisition leaders are getting caught up in “employment branding” conversations with their agency, ask them, “to what end?”.  Fact of the matter is the value of your brand is determined by your target market, not by your advertising agency. Advertising creates awareness but awareness does not equal a powerful brand. [...]