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Social Media Without the Social

I’ve been noticing a number of corporate Facebook pages lately which suggests that they are entering the world of social media.  That is until I noticed that the last update posted to the page was months ago! With all due respect people, social media does not mean you set up a Facebook, Twitter or LinkedIn account and then doing nothing.  The word social implies interaction so if you really want to use social media to help promote your companies brand, products, services and career opportunities, pay attention to your audience and provide a steady stream of relevant content. By steady stream I mean at least once a week and once a day will make you more valuable to your audience as long as your updates, tweets and posts remain relevant!

Smart companies are using a combination of automated updates and human updates and most of your followers can tell the difference.  If your company is not willing to invest the time to be social and provide a consistent stream of good content, just accept the fact that social media is not for your company at this time and move on!

Feel free to post your comments!

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  1. Jay Dy
    June 4, 2009 at 10:26 pm

    I want to add an input. Social media is not for profiting. It actually concerns and centers on social equity. Meaning if you are honest and helpful, then people will follow you. This is the trend of social media way. I know I’ve been following the secrets on this free social marketing blog.

  2. June 5, 2009 at 11:16 am

    I completelty agree with Jay Dy. Social Media is not about using “push” strategies to annoy consumers into purchasing products! Big corporations, please get the hint: people are tired of being marketed to, but we are willing to engage in a conversation if you can provide a solution to our problem while listening to our input!

  3. June 15, 2009 at 4:39 pm

    I’ll ditto Dave and Jay – It’s called “social” networking, not “sell” networking. I’m a pretty patient, forgiving kind of gal, but it bugs the dickens out of me when so many marketers misuse and abuse social media marketing. I’m a big believer in playing by the rules and abiding by social networking etiquette. Perhaps there needs to be more written on the subject. 🙂

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