It never ceases to amaze me how the media always see the glass half empty. Headline after headline lately telling us of company after company laying off workers. But if you dig in a little, in most cases two things hold true, one, the number of people being laid off in most of these companies is minuscule compared to their total work force and two, most of these companies also have jobs they are currently recruiting for on their career sites.
The trick for job seekers is to know where to look and one place not to be looking during these lean times is the big job boards like Monster, Career Builder and others. The reason is that most companies have seen their recruiting budgets cut so they are posting fewer jobs on the big boards and also, with the media reminding us everyday of how many people are out looking for work, companies with a strong employment brand are seeing more traffic coming to their corporate career sites through search engines like Google, job aggregators like Careerjet and through connecting with recruiters on the social media sites like Facebook, Twitter and LinkedIn.
It’s true, times are tough but don’t despair, change your job search stragtegy to include the new media/tools I mentioned above and know that when the noise from the media gets really loud, that’s usually a sign that things are about to change for the better.
Until recently, the only way for most companies to have their jobs found on the internet was to post them with a job board. While the effectiveness of this recruitment marketing strategy has underwhelmed recruiters over the years, they have been left with little choice but to pay-post-and-pray. Not only has the quality of the job board’s applicants gone down, but were it not for the resume database access, there is no way for a company to build a database of passive candidates to tap into for future needs. So what recruiters are left with is often “just in time” recruiting which tends to be expensive, stressful and marginally effective at best. Wouldn’t it be great if companies could own their own job board, get all the Google exposure for their companies jobs exclusively, build a private database of both passive and active applicants, all for less than they are paying the job boards every month? I have good news, your wait is over!
A growing trend in recruitment marketing is the use of a company exclusive micro job board. Imagine having a job board with only your jobs and having those jobs show up on Google ahead of the job boards. It is possible because companies like Jobs2web have cracked the code on how the job boards get their jobs to come up on the first page of Google. Jobs2web is able to build out a mini job board that automatically updates your jobs on a daily basis, adding new jobs as they are put into your ATS and removing the jobs that are filled. In addition to having your jobs displayed on the first page of Google, this mini job board also captures both passive and active applicants and puts them into a database that is easily accessible to the company recruiters. Additionally, candidates in this database receive an automatic job alert email on a weekly basis, keeping your employment brand at the front of their mind.
For years, the job board’s secret has been their ability to show up on the search engines for almost every job search you could think of. Job seekers typically start their search on Google and then click through a job that looks good, ending up on a job board. If it wasn’t for Google, most of these job boards would be out of business as they wouldn’t have any traffic. Today many companies are starting to build out their own mini job boards, eliminating their need for the pay-for-post job boards and saving up 50% over what they were spending on the job boards for postings.
For more information visit www.jobs2web.com