In speaking with recruiters on a daily basis, I’m often asked about Twitter. What is it? How does it work? How can it help me as a recruiter? etc. In my opinion Twitter is a fantastic recruiting tool and also a great tool for people who are looking for a job.
If I were a recruiter I would have a link in my email signature that encourages job seekers to “follow me on Twitter“. Then I would offer to alert them every time I find out about a job opening. I would also tweet links to relevant information, articles, blog posts, events, etc. to help my followers with their job search. The bottom line is that if I keep providing value to my tweeple, I may ultimately make a great hire whether it is a job seeker who is following me or one of their friends who they shared my info with. Doug Berg of Jobs2web created a great video to further explain how recruiters can use Twitter in their recruiting.
If I were a job seeker I would find and follow as many recruiters as possible on Twitter. I think I’ll have a much better chance of connecting with a recruiter by responding to their tweet than by submitting my resume to Monster or Career Builder and waiting for someone to call me. Jason Buss of The Talent Buzz mentioned a great site to help people find recruiters, TweepSearch. He pointed out that you can find 350 HR professionals and 900 recruiters on Twitter using tweepsearch.
There are a lot of great tools out there to help job seekers and recruiters connect. If you are not using Twitter you are missing out.
Until recently, the only way for most companies to have their jobs found on the internet was to post them with a job board. While the effectiveness of this recruitment marketing strategy has underwhelmed recruiters over the years, they have been left with little choice but to pay-post-and-pray. Not only has the quality of the job board’s applicants gone down, but were it not for the resume database access, there is no way for a company to build a database of passive candidates to tap into for future needs. So what recruiters are left with is often “just in time” recruiting which tends to be expensive, stressful and marginally effective at best. Wouldn’t it be great if companies could own their own job board, get all the Google exposure for their companies jobs exclusively, build a private database of both passive and active applicants, all for less than they are paying the job boards every month? I have good news, your wait is over!
A growing trend in recruitment marketing is the use of a company exclusive micro job board. Imagine having a job board with only your jobs and having those jobs show up on Google ahead of the job boards. It is possible because companies like Jobs2web have cracked the code on how the job boards get their jobs to come up on the first page of Google. Jobs2web is able to build out a mini job board that automatically updates your jobs on a daily basis, adding new jobs as they are put into your ATS and removing the jobs that are filled. In addition to having your jobs displayed on the first page of Google, this mini job board also captures both passive and active applicants and puts them into a database that is easily accessible to the company recruiters. Additionally, candidates in this database receive an automatic job alert email on a weekly basis, keeping your employment brand at the front of their mind.
For years, the job board’s secret has been their ability to show up on the search engines for almost every job search you could think of. Job seekers typically start their search on Google and then click through a job that looks good, ending up on a job board. If it wasn’t for Google, most of these job boards would be out of business as they wouldn’t have any traffic. Today many companies are starting to build out their own mini job boards, eliminating their need for the pay-for-post job boards and saving up 50% over what they were spending on the job boards for postings.
For more information visit www.jobs2web.com