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The Pros and Cons of Pay-Per-Click as a Recruiting Tool
Pay per click, those ads at the top and sides of almost every website you visit today, is picking up steam in the recruitment marketing arena. Some of the benefits are;
- total control of your budget by the day,
- instant on/off capability,
- laser beam targeting of ad to interested prospects, and in some cases,
- a fairly low cost compared with other recruitment marketing options.
That said, most recruiting and human resource professionals are not experienced Internet marketers and soon come to find out that pay-per-click marketing is not a “slam dunk”. Some of the things that make it more complicated are;
- Knowing which keywords to pick, keyword research
- Writing your ad well
- Having a landing page that converts clicks to candidates
- Tracking your clicks and conversions
Another important thing to consider when using pay per click is that your job ads are generally surrounded by your competition. Let’s face it, if you were smart enough to identify keywords for a job your trying to fill, odds are other companies who are trying to fill the same or similar positions have bought the same words. In the event that there are multiple job ads for the candidate, some of the things that will determine who gets the click are;
- How recognized is your brand.
- How well did your ad sell your job and company, and
- Where your ad ranked on the page.
Remember, most pay-per click opportunities tend to offer the highest bidder the highest rank. Being the top bidder for the wrong keyword can lead to disaster. Also being top ranked and having a landing page that doesn’t convert visitors to resumes and candidates can also be a huge waste of time and money.
The bottom line is this, while pay-per-click marketing is no silver bullet, it can be very helpful when you are short on time, your budget is small or you have some very difficult positions to fill as a result of their uniqueness. If your not experienced in this type of marketing it would make sense to hire someone who is and someone who can manage your campaign across multiple websites and pay per click options versus buying pay per click from just one vendor.
Decline of $4/day Coffee Habit Leads to Job Loss at Starbucks
There was a time that I, like many of you, seriously enjoyed my once or twice a day stop at Starbucks for that coffee concoction that gave me the energy I needed to get through the day. Skinny raspberry Latte with an extra shot of espresso was my midday poison. At roughly 4 bucks a cup, I was worth a solid $80 a month to Starbucks. Wow, imagine if they had a million customers like me around the globe. Not a bad business, that is until the economy seriously tanks. My daily Starbucks trips have now been cut down to an occasional payday outing and I have tried to reconfigure my favorite drink to get the price under $3.
It seem that I’m not the only customer who has decided to put their $80+ dollars per month to other uses, like paying bills or buying gas. ( I think when gas hit $4 a gallon, that was the kiss of death for the Starbucks of the world) It was reported today that Starbucks will be closing even more stores, opening fewer and as a result, eliminating up to 6,000 jobs.
Taco Bell Launches Cool New Career Site
Taco Bell launched its new career site today with over 1,000 job category pages and thousands of open jobs across the country. While some of the higher priced restaurant chains are anticipating a slow down in business, Taco Bell is poised to do well with their low priced menu. If you are looking to get into restaurant management or you need a great part time job to hold you over until the economy picks up, click on this link and check out Taco Bell!
Career Site Optimization White Paper
The founder of Jobs2web, Doug Berg, has put together an awesome document explaining the ins & outs of SEO for Career sites. If you are interested in career site optimization, check out this white paper.
http://www.jobs2web.com/resources/seo-white-paper/
Check out Portland, Oregon NET Jobs
I want you to take a look at: Portland, Oregon NET Jobs
Circuit City to liquidate 30,000 Jobs
I was in a Circuit City store over the weekend and couldn’t help but notice the lack of shoppers in the store. As I walked through the DVD area and noticed most titles were at least 4 units deep, I thought to myself, too much inventory too few shoppers, these DVDs will end up on some overstock website. As a matter of fact I started to think that I should keep my eyes open for some super deals as it was apparent to me that this Circuit City store was not going to make it.
Turns out I may have been right. Circuit City announced today that it will be liquidating it’s assets and also states that the chain has over 30,000 employees. Sadly, it looks like these 30,000 will add to the January jobless number when it comes out next month.
Later that day I went to the nearby Best Buy Store whose parking lot was full. Good news for Circuit City Employees, Best Buy is Hiring.
Why You Must Start Building Proprietary Talent Communities Now
Jobs2Web Inc., a leading provider of interactive recruiting solutions will sponsor a complimentary webinar with Lou Adler of Adler Concepts on Thursday, January 22nd at 12:00PM CST.
Once the economy recovers there will be a feeding frenzy as the rush to hire the best accelerates at warp speed. But if you have a talent community already in place there will be no need for you to join in the fray. Web 2.0 and Jobs2Web provide the tools today to build your workforce of tomorrow.
In this exciting webinar, Doug Berg of Jobs2Web and Lou Adler will show you what it takes to understand how top performers will think, act, and decide once the recovery gets some traction. Doug will show you how to pull all of your existing relationships – whether they’re in Outlook, your CTS, or some resume database – into a centralized and automated talent community using a centralized platform. This “talent community” provides employers with a direct and automated way to market opportunities to their own private supply chain of talent resulting in decreased recruiting costs and an increase in recruiter efficiency.
Here are some of the key topics you’ll learn in this action-packed session:
• Why the best are different than the rest
• The importance of targeted messaging
• Talent Hubs vs. Talent Communities
• The competitive advantage of the Jobs2Web platform
Title: Why You Must Start Building Proprietary Talent Communities Now
Date: Thursday, January 22, 2009
Time: 12:00PM – 1:00PM CST
Space is limited.
Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/548094786
We look forward to presenting this information and meeting you online.
Can’t attend the January 22nd webinar?
If you have an immediate interest in how Jobs2Web can help you create a proprietary talent community, drop us a line today. We are the interactive recruiting partner for over 75 major clients in the financial, healthcare, consulting, technology, and retail industries, and would be happy to lend you our expertise on a one-on-one basis to fast forward your next wave of recruiting.
For more information on Jobs2Web, check out our website at: www.jobs2web.com
Facebook recruiting tips and tricks
In a recent Jobs2Web poll we found that many companies are going to start diving into social network recruiting and are mainly focused on sites like Facebook.
After begging their company to allow them to be on Facebook during working hours to assist with a real business reason like recruiting top talent (because they’ve blocked access to the rest of the company), now recruiters are trying to figure out how to maximize their Facebook recruiting without losing days of time doing online chats, poke’s, and wall postings which eat up a lot of any recruiters time.
I’ve put a video together that shows how companies can maximize their Facebook recruiting, by leveraging their career site (or hopefully your Jobs2Web career site) – so that you can focus on building your Facebook network, and then allow your profile page to do the rest of the work, by automatically bringing updated job postings into your Facebook profile where your “friends” can then link direclty to them on your career site and apply via your ATS system where you need them to go anyhow.
Using some of these resources should help to optimize your recruiters time, and put your Facebook recruiting into auto-pilot so that your recruiters can focus their time on facilitating placements versus just finding new friends online.
You can check out our social networking solutions here:
http://wwfacebook.htmw.jobs2web.info/video/
Or watch the Facebook video directly here:
http://www.jobs2web.info/video/facebook.htm
Stay tuned, as I’ll be posting more of these online recruiting tips for several other Web 2.0 recruiting strategies in 2009, along with hosting several webinars on this topic.
Thanks, and happy recruiting in 2009.
Posted by Doug Berg on December 27, 2008 at 09:59 AM
The Jobs Guy 